Are You a "Typical" Runner?

The 2013 National Runner Survey is a comprehensive study conducted every two years by Running USA. This survey is the fourth one conducted by Running USA. The National Runner Survey assesses the demographics, lifestyle, attitudes, habits and product preferences of the running population nationwide. Results from the National Runner Survey reflect "core runners," that is, active adult participants who tend to enter running events and train year-round.

Today's core runners are highly educated with 75.8% having earned a college diploma (overall U.S. adults = 30.4%) and affluent with 73.3% reporting a household income of more than $75,000 (U.S. median household income = $52,700). Core runners are active participants who train year-round and report running / jogging an average of 208 days and logging nearly 1,165 miles per year. These runners are motivated to run in order to stay in shape (77.3%), stay healthy (76.1%), relieve stress (61.9%) and have fun (61.7%).

The following female and male runner snapshots represent "core runners", that is, active adult participants who tend to enter running events, train year-round and purchase 2-4 running shoes each year.

Typical U.S. Female Runner 

DemographicsAverage Age: 39.3
60.7% Married
77.8% College educated
70.8% Earn a household income of $75,000+

Running History
Average number of years running: 9.6
Average number of running events participated in during the last 12 months: 7.1
49.2% have completed 1 marathon or more in their lifetime

Running Routine
66.8% Run/Jog 4+ hours each week
76.1% run 12 months a year
Average number of days run per week: 3.9
Average number of miles run per week: 20.2
64.8% describe themselves as "Frequent/Fitness Runners"

Running Preferences
Favorite race distance is the Half-Marathon (42.5%)
Interested in entering next year: Half-Marathon (80.5%), 5K (57.5%), 10K (57.1%), Marathon (41.1%)

Motivation
Primary motivation to start running: For Exercise (23.1%), Weight Concerns (17.1%), Family/Friend Encouragement (7.6%)
Motivation to continue to run: Staying in Shape (79.0%), Staying Healthy (78.4%), Relieving Stress (66.7%)

Product PreferencesAverage number of running shoes purchased in last 12 months: 2.9
Last running shoes purchased: Brooks (22.9%), ASICS (22.0%), Saucony (13.3%)
70.8% spent $90+ on their running shoes and 46.0% purchased their running shoes at a specialty running store
Favorite brands of running apparel: Nike (63.8%), Under Armour (48.3%), Brooks (31.1%), Champion (31.0%)
74.5% spent $100+ on running apparel in the last 12 months and 56.3% purchased running apparel at a specialty running store

Health
Average Weight: 140.2 lbs
Average Height: 65.01 inches / 5 feet, 5 inches
Average Body Mass Index (BMI): 23.3
39.0% are content with their weight
41.0% are content with their fitness level

Typical U.S. Male Runner 

Demographics
Average Age: 43.8
71.8% Married
73.5% College educated
76.5% Earn a household income of $75,000+

Running History
Average number of years running: 13.6
Average number of running events participated in during the last 12 months: 8.0
65.9% have completed 1 marathon or more in their lifetime

Running Routine
72.4% Run/Jog 4+ hours each week
78.5% run 12 months a year
Average number of days run per week: 4.1
Average number of miles run per week: 25.5
62.8% describe themselves as "Frequent/Fitness Runners" and 22.8% as "Serious Competitive Runners"

Running Preferences
Favorite race distance is the Half-Marathon (38.1%)
Interested in entering next year: Half-Marathon (73.4%), 5K (54.3%), Marathon (53.9%), 10K (52.7%)

Motivation
Primary motivation to start running: For Exercise (21.0%), Weight Concerns (15.3%), Competed in School and Never Stopped (9.3%)
Motivation to continue to run: Staying in Shape (76.8%), Staying Healthy (74.7%), Having Fun (60.9%)

Product PreferencesAverage number of running shoes purchased in last 12 months: 3.1
Last running shoes purchased: ASICS (21.7%), Brooks (20.4%), Nike (11.9%), Saucony (11.8%)
65.4% spent $90+ on their running shoes and 38.9% purchased their running shoes at a specialty running store
Favorite brands of running apparel: Nike (59.7%), Under Armour (43.9%), Brooks (35.0%), ASICS (31.8%), adidas (30.6%)
69.0% spent $100+ on running apparel in the last 12 months and 60.0% purchased running apparel at a specialty running store

Health
Average Weight: 174.4 lbs
Average Height: 70.42 inches / 5 feet, 10.4 inches
Average Body Mass Index (BMI): 24.7
43.1% are content with their weight
42.5% are content with their fitness level